Etsy orders and tracking, explained straight.
What Etsy’s rules allow, how to fulfill orders from a supplier, add tracking, answer customers, count your fees and run several shops. Every statement about Etsy comes from Etsy’s own pages, linked at the end of each guide.
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Etsy message templates: replying to “Where is my order?”
Short message templates for Etsy customers: where is my order, no tracking yet, a delay, and thank-you messages. Examples to adapt, not real customers.

By @AzouilleEcom & @NoraxsEcom

01Etsy’s rules What Etsy allows.
4 guides
Is dropshipping allowed on Etsy?
Etsy’s rules on dropshipping and reselling in plain English: what is banned, the few exceptions, and what production partners can and cannot do.
Read the guideHow to dropship on Etsy? Etsy allows one case
Etsy does not allow dropshipping, except for craft and party supplies. Here is what Etsy does allow when someone else makes or ships for you.
Read the guideEtsy and AliExpress: what fits Etsy’s rules and what does not
AliExpress as a supplier for an Etsy shop: where Etsy’s rules allow it, where they do not, and how an order travels from sale to delivery.
Read the guideAn Etsy dropshipping tool or app: what to check before you choose
No tool is the best for everyone. Here is a checklist for choosing Etsy fulfillment software: orders, tracking, payment, shops, messages, and Etsy’s rules.
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02Orders and tracking From sale to parcel.
6 guides
How to fulfill Etsy orders with AliExpress, step by step
A manual routine for fulfilling an Etsy order from AliExpress: check the payment, order with the right address, add tracking, answer the customer.
Automate Etsy orders to AliExpress: what you can hand off
What can be automated between an Etsy sale and an AliExpress order: preparing the order, tracking and messages, and what stays your decision.
How to add a tracking number to an Etsy order
How to add an AliExpress or any tracking number to an Etsy order, add one after completing it, edit it in time, and stop copying numbers by hand.
Etsy tracking number not working: causes and what to do
Etsy tracking number not working, not updating, or no tracking info? What buyers see, why parcels go quiet, and how to fix a wrong number.
How to update a tracking number on Etsy
Change a wrong tracking number or carrier on an Etsy order: the Edit tracking steps, Etsy’s 3-day limit, and what to do once it has passed.
Etsy funds on hold: payment reserves and tracking
Why Etsy can hold part of your sales in a payment reserve, what Etsy’s pages say about releasing it with tracking, and how to lower the risk.
03Customer messages Reply right and fast.
6 guides
AliExpress shipping times: setting honest expectations on Etsy
How to set delivery expectations on Etsy when your supplier ships: what Etsy asks of sellers, what customers can do, and how to reassure them.
Read the guideEtsy message templates: replying to “Where is my order?”
Short message templates for Etsy customers: where is my order, no tracking yet, a delay, and thank-you messages. Examples to adapt, not real customers.
Read the guideAn Etsy customer wants to cancel: what to do, step by step
How to cancel an Etsy order, what happens to the refund and the fees, and what to check at your supplier if you already ordered.
Read the guideHow to cancel an Etsy order as a seller
Can you cancel an Etsy order? Yes, as the seller. The exact steps, the 48-hour wait, the refund and fees, and what a buyer can do instead.
Read the guideRefunding an Etsy order you already bought from a supplier
How full and partial refunds work on Etsy, which fees come back, the 180-day limit, and why you check the supplier order before you refund.
Read the guideHow to give a partial refund on Etsy
How to do a partial refund on Etsy: the exact steps in Shop Manager, the 180-day limit, which fees come back and what the buyer sees.
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04Shops, fees and books Know what pays.
3 guides
Managing multiple Etsy shops: one account per shop
What Etsy requires to run several shops, one account and email each, how to keep them organized, and how to handle orders and messages together.
Etsy fees and profit per sale: a worked calculation
How to work out your profit on an Etsy sale: listing, transaction and payment processing fees, offsite ads, and a worked example with the 60% warning.
Etsy accounting when a supplier fulfills your orders
Sales, supplier purchases and Etsy fees on one screen: what to record, what Sereane measures on its own, and what you declare yourself.